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Always One Percent Realty Takes Consumer Advocate Approach New Real Estate Player Exposes Outdated Commission Structures, Hidden Fees and Promises Thousands of Dollars Back in Consumers’ Pockets

SAN DIEGO, Calif. – July 18, 2006 – Always One Percent Realty, a full-service Internet-based real estate agency promising to save consumers thousands of dollars, today announced its launch into the San Diego market.  By consistently maintaining a 1% rebate on all transactions, regardless of whether or not the consumer looks elsewhere to sell, purchase or finance their home, Always One Percent Realty is proactively exposing the outdated commission structures and hidden fees that have become a reality in today’s marketplace.

With home sales expected to drop by at least 6% this year, buyers and sellers are desperate for new ways to save money and achieve the best value for all real estate-related services. Consumers who use Always One Percent Realty to sell their homes will receive professional marketing services and support to maximize the chances of their home being bought and sold.  The seller then receives a 1% rebate from the brokers commission for the successful sale of their home, without any further obligation required.

For consumers wishing to purchase a new home, Always One Percent Realty connects them to an enhanced online system where they can narrow their search by price range, locate potential properties and learn about neighborhoods.  Then at closing time, buyers automatically receive an unbeatable rebate of 1% of the total price of the house – on the spot.  For example, a buyer purchasing an $800,000 home with Always One Percent Realty could receive $8,000 in cash.

In June 2006, real estate sales in San Diego County totaled approximately $1.8 billion (Sandicor, Inc. MLS).  With commission structures currently averaging 5% (buyer and sellers agent combined), more than $90.9 million of that total was paid to real estate agents.  Had consumers used Always One Percent Realty to assist with the sale and purchase of those homes, there would have been more than $1.8 million saved.

Armed with more information than ever before and unlimited access to MLS via the Internet, consumers are doing the majority of the work themselves when it comes to buying and selling their homes – today more than 75 percent of buyers start their search for a home via the Internet before viewing any properties.  This trend has significantly reduced the need for traditional real estate services, where agents have earned an average 5-6% in commissions.